Cultural Factors Affecting Pack Sizes Cultural influences also play a role in the range of cigarette pack sizes available in various markets
Current Opinion in Psychology, 5, 2430
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As a general rule, heavy smokers do well starting at the maximum nicotine strength available for retail - a 2.0% or 20mg/ml e-liquid, where light smokers may find starting at a lower strength of 1.8% or 1.5% to be satisfactory